Search Engine Analytics
Search engine analysis takes place by regularly monitoring vast volumes of data from internet usage statistics, keyword usage statistics and many other parameters. Data mining tools can keep track of this data by efficiently storing, analysing, and producing outputs as and when necessary.
Many websites provide easy-to-use tools for analyzing your articles and content so that search engines can show them on their initial pages, but seldom do we know that they use data mining applications on a smaller scale.
Many questions arise in our minds, how can these tools mine the data, where these data are stored, how the processing is done, and many more. The most important one is to provide real-time analysis that makes it obvious to use data mining methods (more Data Mining Articles).
The most famous example is Google AdWords, which uses data mining tools to provide real-time statistics of the ads you place on the internet and act accordingly. The monitoring tools contain many parameters that show the processed data from various usage statistics. You can select between them, know more about a particular attribute, and work on it.