Customer Relationship Management Seminar Report, Abstract

Introduction to Customer Relationship Management(CRM)
Customer Relationship Management (CRM) Software For Advanced technology companies, the process that is implemented by the companies in order to handle their contacts with the customer is now applied by the software termed as CRM or Customer relationship management. This software is used for supporting and handling processes that are like storing information of perspective and current customers. This information can be accessed and stored by the employees of different departments that include sales, marketing, training, customer service, professional development along with the human resource management and also performance management with compensation, etc.

Application of CRM
The agenda behind its application is to enhance and improve the services that are provided by the customers and use that information for the targeted sales and marketing purposes. It is not only about the works that company use to do through advertisement as well as direct marketing and also customer services.

CRM Enhances Company Standards
This software is much broader for the company that organizes every information and other related to the customers that use to anticipate an individual need. The Customer relationship management software provides the organizational structure that delivers the market in promise on time due to which this software is implemented in several places on the market.


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