CRM Seminar Report (customer relationship management)

CRM stands for customer relationship management. CRM software allows companies to interact and keep track of the customers and their needs through the use of technology.  CRM software offers many features that enable the companies to serve the purpose mentioned above.  CRM software generally integrates with other applications like Outlook, Excel and so on.  This software is used to maintain records of sales.  CRM integrates with these programs and provides essential tools to identify customer behavior and understand their mindset while buying. It thus helps in increasing sales and gives a better customer experience.  There is much such CRM software that provides these tools.  The CRM software to be used depends on the company and the features it requires.

Some of the popular CRM software which is known for their rich tools and usability are Oracle CRM on-demand, Salesforce and AmoCRM.   This software gives good analytical information to identify a pattern in the buyer's buying if any.  Companies can benefit from this software as it helps in understanding their customers better.  With good software, the selling company can make more profit and cater to the specific needs of the customers.  This is the reason why every business in every field must have CRM software installed on their system.

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